Last week SFD were thrilled to be invited to the Retail Week Interiors Awards for the first time . The best of the retail design and shopfitting industry were recognized with a coveted Retail Week Interiors award at the glamourous awards ceremony on Tuesday the 28th September.The awards showcased the tremendous efforts and achievments of inspired retail designers who consistently strive for excellence and innovation. As we all know shoppers are not known for their patience and nothing stays the same in retail for long.So for the retailers that were shortlisted as well as won awards on the night it was a great testament to their vision and commitment to producing something new and different for their store interiors.
SFD were there, shortlisted for our innovative and cutting edge store design and build for the first life style Iconic department store in Dubai. We were up against extremely tough competion in a particularly strong category that contained no less than 10 finalists including some incredible stores in far flung corners of the world such as Sao Paulo Brazil,Madrid,Oslo and New York. Also included in the same catagory was “My Narodni” department store in Prague to which SFD too had supplied all the visual interior design and mannequins for.
However although we did not win this time ,making it to the short list was a triumph in itself for both SFD and Landmark group. The Iconic store is a brilliant example of the power of building relationships between cutomers and the brand Iconic is the true definition of a destination store where customers will go to buy much more than the product.They go for the experience ,the event and just the enjoyment of shopping. Delivering such highly creative work has well and truly paid off for SFD as recognized by our success in being included in these prestigious awards.
The awards turned out to be a fantastic night bringing together 650 retail proffesionals.Comedian Alan Cochranes hosted the ceremony and guests enjoyed the post awards disco until the early hours (not me I was unusually tucked up in bed by 11 o clock !) Competion was fierce on the night and the crowded and heated atmosphere at the London Park Lane reflected the keen rivalry between the competing retailers design consutancies and shopfitters as they vied for the priviledge of walking away with a retail I teriors award.
Entries this year exceeded expectations in terms of quality and quantity.Big winners on the night were Levis who won a well deserved 3 awards for their amazing store on Regent Street.Pets at home also won an award for their store on Oxford Street for which retail doesn’t much more niche ! JD sports Cardiff( to whom we supply all the visual merchandising) won Interior of the year and Dobbies garden world in Aberdeen also won 2 awards notably for retail destination of the year.
SFD were thrilled to be representing the Landmark group at this prestigious event and were also happy for the opportunity to undertake this project in conjunction with Dalzeil and pow and look forward to attending again next year and winning !!
SFD are currently working on a number of projects nationally and internationally bringing to life the innovative cutting edge store enviroments which the various brands we work with demand.
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